The Kardashian Sisters will dissolve their DASHA retail brand.
TMZ has learned that Khloe, Kim, and Kourtney are completely divesting from their chain of fashion boutiques in Los Angeles and Miami. The Kardashian sisters have owned and operated the business for nearly 12 years. The DASH brand has long been associated with the Keeping Up with the Kardashians reality show. Many of the scenes or sequences are staged in DASH stores and involve employees often bartering in the background.
Kim expressed grief over the closure. “We’ve loved running DASH, but in the last few years we’ve all grown so much individually. We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”
The dissolution of the brand will cause severance for several part and full-time staffers. Kim expressed her gratitude for their loyal service over the years through her shopping app. “We have to give a special thanks to the DASH employees and all of the incredible fans and customers who have supported us throughout the years,” she added in closing.
The closing of their New York shop was televised in an episode titled “KUWTK.” They blamed the closure on operating costs and New York’s hostile real estate market. When one door closes another one opens I gather, so long as the ex-staffers receive their fair share of severance pay.